BRAND
Brand identities built for non-profits, artists, music, film, coaching, health & wellness, and hospitality shaped in bold minimalism and clear visual thinking. My work focuses on strong concepts, refined typography, and confident visual direction to create identities that feel distinctive and timeless.
SURYALILA
The brief was to create a logo as distinctive as the place itself. Suryalila, Sanskrit for the sun’s play, is an award-winning yoga retreat in southern Spain, and its most iconic feature is a round tent bearing a painted stupa with the Eyes of Buddha.
This became the heart of the mark: the dome of the tent, the stupa, and a rising sun all collapse into a single image, radiating outward in warm orange and gold. My role was to recognise what already existed — and distil it into a single, lasting mark.
THE EDINBURGH NATURAL SKINCARE CO
The original logo was a red wax seal, charming, but limiting for a brand with international ambitions. The challenge was to honour what customers already recognised: the circular format, the name set in a ring, while lifting the whole identity into something more refined.
I kept the circle and the curved typography, then replaced the wax stamp with a bold navy rosette: a flat, graphic form that nods to both Scottish folk ornament and the natural botanicals at the heart of the range. The result feels rooted and considered, without looking like the past.
I designed the full product packaging range to match, giving the company a coherent, premium presence on shelf. The Edinburgh Natural Skincare Company has since grown into an internationally recognised brand.
ART REFUGE
Art Refuge uses art and art therapy to support the mental health and wellbeing of people displaced by conflict, persecution, poverty and climate emergency. The previous identity was a plain wordmark, functional but without the emotional weight the organisation deserved. The rebrand needed to carry warmth, accessibility and quiet strength all at once.
I built the mark around the silhouette of a caravan: a shape that speaks of movement, shelter and protection, the lived reality of the people Art Refuge serves. The terracotta red brings human warmth without sentimentality, and the bold lowercase type holds a deliberate tension: approachable and fragile, yet grounded and strong.
THE JÀka PROJECT & Nükne JÀka
The Jàka Project was entirely self-initiated, a personal fundraising effort to help the Kogi, an indigenous community living in the Sierra Nevada de Santa Marta in Colombia, build a bridge connecting their territory. I created and designed everything from scratch: concept, identity, website and printed materials. The logo needed to be bold and modern enough to attract art institutions and collectors to an auction, so I built it around a single typographic statement: large, confident and undecorated.
As the project evolved into land stewardship, a second identity emerged: Nükne Jaká. This one required a different register: rooted in nature, landscape and indigenous culture. I designed a hand-crafted wordmark where the letters carry the texture of the land itself, with small mountain peaks and water waves woven directly into the typography. The olive green palette and organic forms speak of earth and place rather than institution. Two logos, two voices, one project, each designed to reach a different audience for the same cause.
magical women
Magical Women is an arts organisation founded by a neurodivergent artist and art psychotherapist, supporting Autistic and ADHD women and non-binary artists. The original logo was a hand-lettered wordmark with a pink highlight bar, informal and energetic, but lacking the visual ambition to speak credibly to galleries, curators and funding bodies alongside its grassroots community audience.
The rebrand needed to hold both worlds at once: bold enough for institutions, off-the-wall enough for its neurodivergent participants. I replaced the handwritten type with a heavy, unapologetic sans-serif, then introduced a diagonal cut slicing through both words: a single graphic decision that disrupts the expected, mirrors the neurodivergent experience, and gives the whole mark an electric, forward-moving energy. The magenta stays, but now it owns the space entirely.
Beyond the case studies, a selection of brand identities created for small businesses, creatives, health organisations, and food & drink ventures — a glimpse into the range of my graphic design work and the variety of people I’ve had the pleasure of working with.
OTHER BRAND IDENTITIES
